Above all, I believe that it's impossible to sell anything - product, service, or idea - in good conscience if it's not worth its salt. The first and last objective should be delivering something truly wonderful, something that people really want or need, and something that you yourself believe is good.

Good work and value creation arise naturally from people who are passionate about what they're doing. I'm passionate about people - from psychology and learning what makes us tick to making somebody's day with a compliment or a small gift, and every engaging conversation in between.

My favorite project is one that is meaningful. I have a long history of volunteering with zoos, animal shelters, community gardens, and charity kitchens, where I've advocated for conservation, animal welfare, and universal access to healthy meals. Social responsibility is what turns a good business model into a world-changing force.